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Country: Sweden
The Routine
The Routine

About Us

Hannah Widell and Amanda Schulman are the founders and designers behind Daisy Grace. The brand launched their first collection in April 2016 and has been a big success.

“We have always enjoyed the fact that people are able express themselves and be creative through fashion, which is why we started Daisy Grace in the first place. We want our brand to inspire people, regardless of their personal styles. There are no limits to how creative one can be when it comes to fashion! Daisy stands for the exciting, edgy and bohemian girl, while Grace is more classy, gracious and chic. We believe that every woman has a little bit of Daisy and a little bit of Grace in them. This is definitely a mix and match situation, which is what we want our customers to feel; a little bit of Daisy, and a little bit of Grace!”

The Daisy Grace apparel is designed to be used for every occasion: date nights, job interviews or a girls night out. We want our customers to get that extra boost of confidence when wearing Daisy Grace wherever they may go!

In May 2017 Daisy Grace opened its' first Concept Store located at Sturegallerian, Stockholm. At the Concept Store you'll find Daisy Grace's latest collection but also a crew of talented hairdressers and top stylist. In June 2017 Daisy Grace opened a Beauty Bar located at Sveavägen 44 with the vision of creating a universe of beauty that you never want to leave.